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Call of the Mall (Paperback, 1st Simon & Schuster pbk. ed)

Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy--praised by The New York Times as "a book that gives this underrated skill the respect it deserves"--now takes us to The Mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mall--America's gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time. It's about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom, and where the rest of us compare notes. Call of the Mall examines how we use the mall, what it means, why it works when it does, and why it sometimes doesn't.
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Product Description

Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy--praised by The New York Times as "a book that gives this underrated skill the respect it deserves"--now takes us to The Mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mall--America's gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time. It's about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom, and where the rest of us compare notes. Call of the Mall examines how we use the mall, what it means, why it works when it does, and why it sometimes doesn't.

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Product Details

General

Imprint

Simon & Schuster

Country of origin

United States

Release date

2005

Availability

Expected to ship within 18 - 22 working days

First published

2005

Authors

Dimensions

214 x 138 x 17mm (L x W x T)

Format

Paperback

Pages

227

Edition

1st Simon & Schuster pbk. ed

ISBN-13

978-0-7432-3592-1

Barcode

9780743235921

Categories

LSN

0-7432-3592-4

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