Female Fans of the NFL - Taking Their Place in the Stands (Hardcover)

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In the past, sport, particularly football, has been defined as a male domain. Women s interest stereotypically ranges from gentle tolerance to active resistance. But increasingly, women are proudly identifying themselves as supporters of their teams, and have become highly desirable audiences for sport organizations and merchandisers. Football provides a unique site at which to examine the complex interplay between three theoretical areas: identity formation and maintenance, commercialization of cultural practices, and gender hegemony. This book explores how women experience their fandom, and what barriers exist for the female fan.


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Product Description

In the past, sport, particularly football, has been defined as a male domain. Women s interest stereotypically ranges from gentle tolerance to active resistance. But increasingly, women are proudly identifying themselves as supporters of their teams, and have become highly desirable audiences for sport organizations and merchandisers. Football provides a unique site at which to examine the complex interplay between three theoretical areas: identity formation and maintenance, commercialization of cultural practices, and gender hegemony. This book explores how women experience their fandom, and what barriers exist for the female fan.

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Product Details

General

Imprint

Routledge

Country of origin

United Kingdom

Series

Routledge Research in Sport, Culture and Society

Release date

October 2015

Availability

Expected to ship within 12 - 17 working days

First published

2016

Authors

,

Dimensions

229 x 152 x 18mm (L x W x T)

Format

Hardcover - Cloth over boards

Pages

230

ISBN-13

978-1-138-01387-2

Barcode

9781138013872

Categories

LSN

1-138-01387-0



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