Marketing Value Chain (Paperback, 2nd Edition)


Marketing is not a function by itself or a task for just one person – its success depends on several activities in the marketing value chain.

Understanding this value chain is important for companies to stay relevant, and crucial for seeing a return on their investment in marketing. Companies employ and interact with many members of the marketing value chain, and therefore need to be familiar with the relationships between each link in this chain.

Marketing Value Chain is about understanding this value chain, where marketing fits into the chain, and what role marketers play within it.

Key concepts are:

  • the nature of distribution and its role in the supply chain and marketing
  • the concept of value chain marketing
  • distribution channels in South Africa
  • understanding channel design and channel selection
  • functions in the value chain
  • behavioural processes in the value chain
  • trends in value chain development and online channels
  • the supply chain and logistics industry in South Africa
  • buyer -supplier relationships

R265
List Price R324
Save R59 18%

Or split into 4x interest-free payments of 25% on orders over R50
Learn more

Discovery Miles2650
Delivery AdviceShips in 4 - 8 working days


Toggle WishListAdd to wish list
Review this Item

Product Description

Marketing is not a function by itself or a task for just one person – its success depends on several activities in the marketing value chain.

Understanding this value chain is important for companies to stay relevant, and crucial for seeing a return on their investment in marketing. Companies employ and interact with many members of the marketing value chain, and therefore need to be familiar with the relationships between each link in this chain.

Marketing Value Chain is about understanding this value chain, where marketing fits into the chain, and what role marketers play within it.

Key concepts are:

  • the nature of distribution and its role in the supply chain and marketing
  • the concept of value chain marketing
  • distribution channels in South Africa
  • understanding channel design and channel selection
  • functions in the value chain
  • behavioural processes in the value chain
  • trends in value chain development and online channels
  • the supply chain and logistics industry in South Africa
  • buyer -supplier relationships

Customer Reviews

No reviews or ratings yet - be the first to create one!




Trending On Loot