Business Marketing Management : B2B, EMEA Edition (Paperback, New edition)

,
Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B practices and the impact of the Internet.

R199
List Price R699
Save R500 72%

Or split into 4x interest-free payments of 25% on orders over R50
Learn more

Discovery Miles1990
Delivery AdviceShips in 3 - 5 working days

1 more Sellers from R1,058


Product Description

Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B practices and the impact of the Internet.

Customer Reviews

No reviews or ratings yet - be the first to create one!




Trending On Loot