My Orders
Wishlist
Help
Sell On Loot
Celebrity Fashion Marketing - Developing a Human Fashion Brand (Paperback)
Fykaa Caan, Angela Lee* Develops the concept of the Celebrity as a Human Fashion Brand, which offers a fresh perspective in the Fashion Marketing field. * Includes a broad range of well-known case studies in every chapter, coupled with reflective questions, which can be used for in-class exercises. * Ideal recommended reading for advanced undergraduate and postgraduate students studying Celebrity Fashion and Influencer Marketing, Fashion Marketing, Fashion Brand Management and Consumer Behaviour.
R1,196
Or split into 4x interest-free payments of 25% on orders over R50
Learn more
11960
@R112pm x 12* 
Ships in 9 - 15 working days
Add to wish listReview this Item
Product Description
* Develops the concept of the Celebrity as a Human Fashion Brand, which offers a fresh perspective in the Fashion Marketing field. * Includes a broad range of well-known case studies in every chapter, coupled with reflective questions, which can be used for in-class exercises. * Ideal recommended reading for advanced undergraduate and postgraduate students studying Celebrity Fashion and Influencer Marketing, Fashion Marketing, Fashion Brand Management and Consumer Behaviour.
Customer Reviews
No reviews or ratings yet - be the first to create one!
Product Details
General
Imprint | Taylor & Francis |
Country of origin | United Kingdom |
Series | Mastering Fashion Management |
Release date | February 2023 |
Availability | Expected to ship within 9 - 15 working days |
First published | 2023 |
Authors | Fykaa Caan, Angela Lee |
Dimensions | 246 x 174mm (L x W) |
Format | Paperback |
Pages | 130 |
ISBN-13 | 978-1-03-200735-9 |
Barcode | 9781032007359 |
Categories | |
LSN | 1-03-200735-4 |
Similar Products | Recommended ProductsSee more 
Trending On Loot
Be the first to know about our
latest deals & promos! Subscribe Now
