Dead Air - How the Radio Business Can Once Again Thrive by Embracing All of the Existing and Coming Social Media Technologies (Paperback)
Lear David LearEVER SINCE THE FEDERAL TELECOMMUNICATIONS ACT OF 1996 HUGE RADIO GROUPS HAVE TAKEN THEIR EYE OFF THE BALL IN SERVICING WHAT THEY CLAIMED WERE THEIR THREE MAIN CUSTOMER GROUPS:
1. THEIR LISTENERS
2. THEIR ADVERTISERS
3. THEIR EMPLOYEES
1. THEIR LISTENERS
2. THEIR ADVERTISERS
3. THEIR EMPLOYEES
THIS IS THE JOURNEY OF ONE PERSON THROUGH THESE TRAGIC TIMES OF THE DEMISE OF A ONCE GREAT INDUSTRY
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Product Description
EVER SINCE THE FEDERAL TELECOMMUNICATIONS ACT OF 1996 HUGE RADIO GROUPS HAVE TAKEN THEIR EYE OFF THE BALL IN SERVICING WHAT THEY CLAIMED WERE THEIR THREE MAIN CUSTOMER GROUPS:
1. THEIR LISTENERS
2. THEIR ADVERTISERS
3. THEIR EMPLOYEES
1. THEIR LISTENERS
2. THEIR ADVERTISERS
3. THEIR EMPLOYEES
THIS IS THE JOURNEY OF ONE PERSON THROUGH THESE TRAGIC TIMES OF THE DEMISE OF A ONCE GREAT INDUSTRY
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Product Details
General
Imprint | Iuniverse, Inc. |
Country of origin | United States |
Release date | March 2010 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
First published | March 2010 |
Authors | Lear David Lear |
Dimensions | 203 x 127 x 8mm (L x W x T) |
Format | Paperback - Trade |
Pages | 156 |
ISBN-13 | 978-1-4502-1694-4 |
Barcode | 9781450216944 |
Categories | |
LSN | 1-4502-1694-3 |
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