Essentials of Marketing (6th Edition)
This edition of Essentials of Marketing once again has a hands-on approach, giving practical explanations of the marketing principles in a business. A number of fundamental aspects of marketing are explained in a logical and understandable way, from the environment in which a business operates to the development of an integrated marketing strategy.
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Product Description
This edition of Essentials of Marketing once again has a hands-on approach, giving practical explanations of the marketing principles in a business. A number of fundamental aspects of marketing are explained in a logical and understandable way, from the environment in which a business operates to the development of an integrated marketing strategy.
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Product Details
General
Imprint | Juta & Co |
Country of origin | South Africa |
Release date | December 2020 |
Availability | Expected to ship within 7 - 10 working days |
Editors | Michael Cant |
Dimensions | 245 x 168 x 14mm (L x W x T) |
Pages | 256 |
Edition | 6th Edition |
ISBN-13 | 978-1-4851-3116-8 |
Barcode | 9781485131168 |
Categories | |
LSN | 1-4851-3116-2 |
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