Ford and the Global Strategies of Multinationals - The North American Auto Industry (Hardcover, New)
Maria-Isabel Studer NoguezToday, the Multinational Enterprise (MNE) is seen as a leading agent in the process of globalization. As they adopt global strategies, MNE's are seen to be creating stronger, deeper and more lasting links amongst countries, thus shifting the balance of power inexorably in their favour, to the detriment of the state.
This book interrogates this idea by undertaking a historical analysis of the global strategies of Ford.
eBook available with sample pages: 0203165365
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Product Description
Today, the Multinational Enterprise (MNE) is seen as a leading agent in the process of globalization. As they adopt global strategies, MNE's are seen to be creating stronger, deeper and more lasting links amongst countries, thus shifting the balance of power inexorably in their favour, to the detriment of the state.
This book interrogates this idea by undertaking a historical analysis of the global strategies of Ford.
eBook available with sample pages: 0203165365
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Product Details
General
Imprint | Routledge |
Country of origin | United Kingdom |
Series | Routledge Studies in International Business and the World Economy |
Release date | October 2001 |
Availability | Expected to ship within 12 - 17 working days |
First published | 2002 |
Authors | Maria-Isabel Studer Noguez |
Dimensions | 234 x 156 x 23mm (L x W x T) |
Format | Hardcover |
Pages | 380 |
Edition | New |
ISBN-13 | 978-0-415-20579-5 |
Barcode | 9780415205795 |
Categories | |
LSN | 0-415-20579-4 |
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