Introduction to Research (Paperback, 4th ed)

How can an organisation, public or private, ensure that it always operates in top form and, at the very least, meets the objectives for which it was established? The answer lies in the availability of factually correct, dependable and appropriate data. Obtaining such data is what this publication is about. Introduction to research offers a step-by-step approach to the fundamentals of research. Introduction to research guides the novice researcher through the research process, including how to choose the appropriate research methodology and how to adhere to the standards for conducting ethical research. It provides a synopsis of the entire research process, including the formulation of a research proposal. Introduction to research is aimed at all students and researchers, across a variety of disciplines.