Managing in the Media is divided into three sections that take the reader from the global to the specific, from the strategic to the tactical. Each chapter discusses specific topics that can be read in isolation yet contribute to the theme within each part. Taken as a whole, the book provides the potential professional media manager and current practising media manager with a framework of issues that will give them an awareness of the range of knowledge needed by the successful media manager.
This book does not try to be a manual to success. The media industry is awash with successful individuals none of whom needed textbooks to set them on their chosen career paths. Yet these exceptional people prove the rule; that in the main, most media practitioners would benefit from some additional support and guidance. The aim of this book is to present to them some of the management issues that have, or will have, an impact upon their working careers.
The accompanying website www.mediaops.net (which can also be accessed via www.focalpress.com) features:
- Tutor notes and reader activities
- Updated list of further reading
-Additional support material such as production templates
- Interviews with the authors
- A discussion forum
- Industry and education links
- Media News
Devised by a practising media manager
Contributing authors are experienced media practitioners and lecturers on undergraduate and post-graduate programmes
Addresses all essential issues of managing media
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Managing in the Media is divided into three sections that take the reader from the global to the specific, from the strategic to the tactical. Each chapter discusses specific topics that can be read in isolation yet contribute to the theme within each part. Taken as a whole, the book provides the potential professional media manager and current practising media manager with a framework of issues that will give them an awareness of the range of knowledge needed by the successful media manager.
This book does not try to be a manual to success. The media industry is awash with successful individuals none of whom needed textbooks to set them on their chosen career paths. Yet these exceptional people prove the rule; that in the main, most media practitioners would benefit from some additional support and guidance. The aim of this book is to present to them some of the management issues that have, or will have, an impact upon their working careers.
The accompanying website www.mediaops.net (which can also be accessed via www.focalpress.com) features:
- Tutor notes and reader activities
- Updated list of further reading
-Additional support material such as production templates
- Interviews with the authors
- A discussion forum
- Industry and education links
- Media News
Devised by a practising media manager
Contributing authors are experienced media practitioners and lecturers on undergraduate and post-graduate programmes
Addresses all essential issues of managing media
Imprint | Focal Press |
Country of origin | United Kingdom |
Release date | March 2001 |
Availability | Expected to ship within 12 - 17 working days |
First published | 2001 |
Authors | William Houseley, Tom Nicholls, Ron Southwell |
Editors | Pamela Block |
Dimensions | 234 x 156 x 25mm (L x W x T) |
Format | Paperback |
Pages | 416 |
Edition | New |
ISBN-13 | 978-0-240-51599-1 |
Barcode | 9780240515991 |
Categories | |
LSN | 0-240-51599-4 |