Media, Organizations and Identity (Paperback, 1st ed. 2010)


The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.

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Product Description

The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.

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Product Details

General

Imprint

Palgrave Macmillan

Country of origin

United Kingdom

Release date

December 2009

Availability

Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.

First published

2010

Authors

Editors

Dimensions

216 x 140mm (L x W)

Format

Paperback

Pages

214

Edition

1st ed. 2010

ISBN-13

978-1-349-35390-3

Barcode

9781349353903

Categories

LSN

1-349-35390-6



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