Mindcraft - The Theory And Practice Of Persuasive Communication (Paperback)


Mindcraft: The Theory and Practice of Persuasive Communication provides a comprehensive overview of the various theories of persuasion.

The text covers the roles and functions of persuasion in practice in the areas of political, developmental, health, and environmental communication as well as its use in traditional media, new media and visual communication. It includes the ethics of persuasion and persuasion as a profession.

Key Features:

  • The only South African title of this nature on the market
  • A broader overview of various aspects of persuasive communication
  • Engaging visual elements
  • Current and relevant examples and case studies

R373
List Price R457
Save R84 18%

Or split into 4x interest-free payments of 25% on orders over R50
Learn more

Discovery Miles3730
Delivery AdviceShips in 4 - 8 working days



Product Description

Mindcraft: The Theory and Practice of Persuasive Communication provides a comprehensive overview of the various theories of persuasion.

The text covers the roles and functions of persuasion in practice in the areas of political, developmental, health, and environmental communication as well as its use in traditional media, new media and visual communication. It includes the ethics of persuasion and persuasion as a profession.

Key Features:

  • The only South African title of this nature on the market
  • A broader overview of various aspects of persuasive communication
  • Engaging visual elements
  • Current and relevant examples and case studies

Customer Reviews

No reviews or ratings yet - be the first to create one!

Product Details

General

Imprint

Juta Academic

Release date

February 2023

Availability

Expected to ship within 4 - 8 working days

Editors

,

Dimensions

244 x 168 x 17mm (L x W x T)

Format

Paperback

Pages

329

ISBN-13

978-1-4851-3224-0

Barcode

9781485132240

Categories

LSN

1-4851-3224-X



Back To School