Perspectives on Public Relations Research (Paperback, New Ed)

Contents:
Introduction D. Moss, G, Warnaby and D. Vercic
Part 1 Public Relations and Management Theory
Chapter 1 The Origins of Public Relations Theory in Economis and Strategic Management D. Vercic and J.E. Grunig
Chapter 2 Strategy and Public Relations D. Moss and G. Warnaby
Part 2 Contemporary Perspectives of Public Relations
Chapter 3 A Feminist phase analysis of research on women in postmodern public relations L.A. Grunig Chapter 4 Public Relations and Rhetoric: History, Concepts, Contribution L. Toth Chapter 5 Psychology and Public Relations J. White
Part 3 International Perspectives of Public Relations
Chapter 6 Public Relations: The Cultural Dimension T. McManus
Chapter 7 Towards a Theory in International Public Relations: Initial Delphi Research Supports Generic / Specific Theory
Part 4 Historical-German Perspectives of Public Relations
Chapter 8 Public Relations in German Speaking Countries: Histories and Contemporary Concepts K. Nessman
Chapter 9 Public Relations and the Development of the Principle of Seperation of Advertising and Journalistic Media Programmes in Germany