Sports Sponsorship and Brand Development - The Subaru and Jaguar Stories (Paperback, Softcover reprint of the original 1st ed. 2001)
M. Beck-Burridge, J. WaltonSubaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.
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Product Description
Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.
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Product Details
General
Imprint | Palgrave Macmillan |
Country of origin | United Kingdom |
Release date | 2001 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
First published | 2001 |
Authors | M. Beck-Burridge, J. Walton |
Dimensions | 216 x 140 x 15mm (L x W x T) |
Format | Paperback |
Pages | 196 |
Edition | Softcover reprint of the original 1st ed. 2001 |
ISBN-13 | 978-1-349-42524-2 |
Barcode | 9781349425242 |
Categories | |
LSN | 1-349-42524-9 |
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