The Global Corporate Brand Book (Paperback, 1st ed. 2009)
M. MorleyThe corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.
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Product Description
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.
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Product Details
General
Imprint | Palgrave Macmillan |
Country of origin | United Kingdom |
Release date | May 2009 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
First published | 2009 |
Authors | M. Morley |
Dimensions | 235 x 155mm (L x W) |
Format | Paperback |
Pages | 230 |
Edition | 1st ed. 2009 |
ISBN-13 | 978-1-349-54551-3 |
Barcode | 9781349545513 |
Categories | |
LSN | 1-349-54551-1 |
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