The business marketing genius at the forefront of today s entertainment marketing revolution helps corporate America get hip to today s new consumer the tan generation.
When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the tanning phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same mental complexion one based on shared experiences and values rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. But there is a language gap that must be bridged to engage the most powerful market force in the history of commerce.
"The Tanning of America" provides the needed translation guide. Drawing from his company s case studies, as well as from extensive interviews with leading figures in multiple fields, Stoute presents an insider s view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream."
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The business marketing genius at the forefront of today s entertainment marketing revolution helps corporate America get hip to today s new consumer the tan generation.
When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the tanning phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same mental complexion one based on shared experiences and values rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. But there is a language gap that must be bridged to engage the most powerful market force in the history of commerce.
"The Tanning of America" provides the needed translation guide. Drawing from his company s case studies, as well as from extensive interviews with leading figures in multiple fields, Stoute presents an insider s view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream."
Imprint | Urban Audio Books |
Country of origin | United States |
Release date | April 2014 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
First published | February 2014 |
Authors | Steve Stoute |
Contributors | Mim Eichler Rivas |
Introduction by | Graydon Carter |
Readers | Kerry Washington |
Dimensions | 191 x 135mm (L x W) |
Format | |
Running time | 11 hours, 59 minutes |
ISBN-13 | 978-1-4829-9752-1 |
Barcode | 9781482997521 |
Categories | |
LSN | 1-4829-9752-5 |