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Showing 19 of 19 Results in All Departments
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A Multiple-product Sales Force Allocation Model (Paperback)
David Bruce Montgomery
,
Alvin J. Silk
,
Carlos E Zaragoza
R
436
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Personal Selling Decisions (Paperback)
David Bruce Montgomery
,
Glen L. Urban
R
505
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Market Response to the Legitimation of a Brand Appeal (Paperback)
David Bruce Montgomery
,
Jon Scott Armstrong
R
426
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On the Limiting Form of the contagious Binomial Distribution and its Application in Stochastic Models of Choice Behavior (Paperback)
David Bruce Montgomery
R
368
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Pricing Decisions (Paperback)
David Bruce Montgomery
,
Glen L. Urban
R
431
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A Probability Diffusion Model of Dynamic Market Behavior (Paperback)
David Bruce Montgomery
R
791
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A Multiple-product Sales Force Allocation Model (Hardcover)
David Bruce Montgomery
,
Alvin J. Silk
,
Carlos E Zaragoza
R
814
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A Probability Diffusion Model of Dynamic Market Behavior (Hardcover)
David Bruce Montgomery
R
1,129
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A Continuous Limit for the contagious Binomial Distribution (Hardcover)
David Bruce Montgomery
R
729
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Stochastic Consumer Models - Some Empirical Results (Hardcover)
David Bruce Montgomery
R
805
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Stochastic Models of Consumer Response (Hardcover)
David Bruce Montgomery
R
839
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Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders (Hardcover)
David Bruce Montgomery
,
Alvin J. Silk
R
731
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Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity (Hardcover)
David Bruce Montgomery
,
Alvin J. Silk
R
804
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A Stochastic Response Model With Application to Brand Choice (Hardcover)
David Bruce Montgomery
R
816
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A Dynamic Sales Call Policy Model (Hardcover)
Leonard M. Lodish
,
David Bruce Montgomery
,
Frederick E. Webster
R
805
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Personal Selling Decisions (Hardcover)
David Bruce Montgomery
,
Glen L. Urban
R
850
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Implementation of Management Science in Marketing (Hardcover)
David Bruce Montgomery
R
734
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Pricing Decisions (Hardcover)
David Bruce Montgomery
,
Glen L. Urban
R
809
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Marketing Information Systems - An Emerging View (Paperback)
David Bruce Montgomery
,
Glen L. Urban
R
514
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