A unique blend of strategy and best practice, 100 Practical Ways to Improve Customer Experience has a particular focus on multi-channel industries such as retail, FMCG, travel, financial services, leisure, food and beverage, and automotive. These industries are all facing major disruption from trendsetting brands such as Uber, AirBnB and Amazon, and as such, now face more pressure than ever to adopt new practices and remain relevant in a continually competitive marketplace. Featuring case studies packed full of practical examples, this book is a unique and valuable resource for both senior industry professionals looking to transform their business and MBA students.
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A unique blend of strategy and best practice, 100 Practical Ways to Improve Customer Experience has a particular focus on multi-channel industries such as retail, FMCG, travel, financial services, leisure, food and beverage, and automotive. These industries are all facing major disruption from trendsetting brands such as Uber, AirBnB and Amazon, and as such, now face more pressure than ever to adopt new practices and remain relevant in a continually competitive marketplace. Featuring case studies packed full of practical examples, this book is a unique and valuable resource for both senior industry professionals looking to transform their business and MBA students.
Imprint | Kogan Page |
Country of origin | United Kingdom |
Release date | July 2018 |
Availability | Expected to ship within 12 - 17 working days |
First published | 2018 |
Authors | Martin Newman, Malcolm McDonald |
Dimensions | 235 x 160 x 15mm (L x W x T) |
Format | Paperback |
Pages | 304 |
ISBN-13 | 978-0-7494-8267-1 |
Barcode | 9780749482671 |
Categories | |
LSN | 0-7494-8267-2 |