Advances in National Brand and Private Label Marketing - Ninth International Conference, 2022 (Hardcover, 1st ed. 2022)
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.
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Product Description
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.
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Product Details
General
Imprint | Springer International Publishing AG |
Country of origin | Switzerland |
Series | Springer Proceedings in Business and Economics |
Release date | May 2022 |
Availability | Expected to ship within 12 - 17 working days |
First published | 2022 |
Editors | Francisco J. Martinez-Lopez, Juan Carlos Gazquez-Abad, Marco Ieva |
Dimensions | 235 x 155mm (L x W) |
Format | Hardcover |
Pages | 202 |
Edition | 1st ed. 2022 |
ISBN-13 | 978-3-03-106580-4 |
Barcode | 9783031065804 |
Categories | |
LSN | 3-03-106580-8 |
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