Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.
Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography.
Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.
Or split into 4x interest-free payments of 25% on orders over R50
Learn more
Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.
Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography.
Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.
Imprint | Routledge |
Country of origin | United Kingdom |
Series | Routledge Introductions to Media and Communications |
Release date | December 2008 |
Availability | Expected to ship within 12 - 17 working days |
First published | 2009 |
Authors | Iain MacRury |
Dimensions | 216 x 138mm (L x W) |
Format | Hardcover |
Pages | 336 |
ISBN-13 | 978-0-415-25125-9 |
Barcode | 9780415251259 |
Categories | |
LSN | 0-415-25125-7 |