Social media books are a dime a dozen, but this book presents everything an executive of a small to medium size business needs to know to understand how to build a social media presence online, from the strategy to organizational readiness to how to approach social media.
This is a shorter version of the full Be a Person book which goes into much more detail and is intended for implementers rather than managers.
Topics in the executive version include wny it's important to Be a Person, not a company, why social media is relevant to business, how to create social media strategies, the 10 commandments of social media, and how to engage with social media.
Written in an easy, informal, non-technical style, the book presents everything business executives need to understand how to build a social presence online - Fast
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Social media books are a dime a dozen, but this book presents everything an executive of a small to medium size business needs to know to understand how to build a social media presence online, from the strategy to organizational readiness to how to approach social media.
This is a shorter version of the full Be a Person book which goes into much more detail and is intended for implementers rather than managers.
Topics in the executive version include wny it's important to Be a Person, not a company, why social media is relevant to business, how to create social media strategies, the 10 commandments of social media, and how to engage with social media.
Written in an easy, informal, non-technical style, the book presents everything business executives need to understand how to build a social presence online - Fast
Imprint | Createspace Independent Publishing Platform |
Country of origin | United States |
Release date | June 2011 |
Availability | Expected to ship within 10 - 15 working days |
First published | June 2011 |
Authors | Ken Morris Jd, Robbie Johnson, Mike Ellsworth |
Dimensions | 203 x 133 x 7mm (L x W x T) |
Format | Paperback - Trade |
Pages | 132 |
ISBN-13 | 978-1-4635-6896-2 |
Barcode | 9781463568962 |
Categories | |
LSN | 1-4635-6896-7 |