Ben & Jerry's Homemade, Inc., has done more than win the tastebuds of America -- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In Ben & Jerry's Double-Dip, Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal:
Ben & Jerry's Double-Dip is essential reading for anyone who owns, works for, invests in, or shops at a socially responsible business.
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Ben & Jerry's Homemade, Inc., has done more than win the tastebuds of America -- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In Ben & Jerry's Double-Dip, Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal:
Ben & Jerry's Double-Dip is essential reading for anyone who owns, works for, invests in, or shops at a socially responsible business.
Imprint | Simon & Schuster |
Country of origin | United States |
Release date | February 1999 |
Availability | Expected to ship within 10 - 15 working days |
First published | May 1998 |
Authors | Jerry Greenfield, Ben Cohen |
Dimensions | 235 x 156 x 25mm (L x W x T) |
Format | Paperback - Trade |
Pages | 304 |
Edition | New Ed |
ISBN-13 | 978-0-684-83855-7 |
Barcode | 9780684838557 |
Categories | |
LSN | 0-684-83855-9 |