Big Data Analytics - Digital Marketing and Decision-Making (Hardcover)
Presents concepts of data for business decision making as well as algorithms and models used to analyze data used to solve business problems. Use data analytics to inform decisions related to product price and possession utilities Market products on the basis of consumer analytics
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Product Description
Presents concepts of data for business decision making as well as algorithms and models used to analyze data used to solve business problems. Use data analytics to inform decisions related to product price and possession utilities Market products on the basis of consumer analytics
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Product Details
General
Imprint | Taylor & Francis |
Country of origin | United Kingdom |
Release date | November 2022 |
Availability | Expected to ship within 9 - 15 working days |
First published | 2023 |
Editors | Mansaf Alam, Kiran Chaudhary |
Dimensions | 234 x 156 x 25mm (L x W x T) |
Format | Hardcover |
Pages | 246 |
ISBN-13 | 978-1-03-231030-5 |
Barcode | 9781032310305 |
Categories | |
LSN | 1-03-231030-8 |
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