Brand Breakout - How Emerging Market Brands Will Go Global (Paperback)
Nirmalya Kumar, Jan-Benedict E. M. SteenkampWritten by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
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Product Description
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
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Product Details
General
Imprint | Palgrave Macmillan |
Country of origin | United Kingdom |
Release date | March 2015 |
Availability | Expected to ship within 10 - 15 working days |
First published | 2013 |
Authors | Nirmalya Kumar, Jan-Benedict E. M. Steenkamp |
Dimensions | 235 x 155 x 16mm (L x W x T) |
Format | Paperback |
Pages | 256 |
ISBN-13 | 978-1-137-46759-1 |
Barcode | 9781137467591 |
Categories | |
LSN | 1-137-46759-2 |
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