Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to: Establish your brand values and positioningGet the all-important name rightBring your brand to lifeTurn your customers into your advocatesManage your PR and use your marketing budget wiselyInspire your staff to live the brand tooDeal with problems when something goes wrong
Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.
'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire
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Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to: Establish your brand values and positioningGet the all-important name rightBring your brand to lifeTurn your customers into your advocatesManage your PR and use your marketing budget wiselyInspire your staff to live the brand tooDeal with problems when something goes wrong
Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.
'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire
Imprint | Capstone Publishing Ltd |
Country of origin | United Kingdom |
Release date | April 2010 |
Availability | Expected to ship within 12 - 17 working days |
First published | May 2010 |
Authors | Simon Middleton |
Dimensions | 212 x 173 x 22mm (L x W x T) |
Format | Paperback |
Pages | 336 |
ISBN-13 | 978-1-907312-42-7 |
Barcode | 9781907312427 |
Categories | |
LSN | 1-907312-42-0 |