Build Your Community - Turn Your Connections Into A Powerful Online Community (Paperback)


A powerful customer community will help you to scale customer support, attract new customers, and gather indispensable feedback and knowledge. But how do you make it happen?

Build Your Community fuses proven principles from the world of psychology with user experience and design thinking into a foolproof approach helping you to:

Start from scratch and attract your first members.
Find and design the perfect platform for your community.
Keep members engaged, sharing expertise, and helping each other.
Create a magnetic community culture – unique from any other online destination.
Position you and your organisation at the center of your field.
Budget for your community with a detailed breakdown of costs and resources required.

Richard Millington shares the strategies, principles and tactics he has used to help over 300 organisations to build communities over the past decade, including Apple, Facebook and SAP. If you wish to build a united, powerful online community, Build Your Community is your definitive guide.

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Product Description

A powerful customer community will help you to scale customer support, attract new customers, and gather indispensable feedback and knowledge. But how do you make it happen?

Build Your Community fuses proven principles from the world of psychology with user experience and design thinking into a foolproof approach helping you to:

Start from scratch and attract your first members.
Find and design the perfect platform for your community.
Keep members engaged, sharing expertise, and helping each other.
Create a magnetic community culture – unique from any other online destination.
Position you and your organisation at the center of your field.
Budget for your community with a detailed breakdown of costs and resources required.

Richard Millington shares the strategies, principles and tactics he has used to help over 300 organisations to build communities over the past decade, including Apple, Facebook and SAP. If you wish to build a united, powerful online community, Build Your Community is your definitive guide.

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Product Details

General

Imprint

Pearson Business

Country of origin

United Kingdom

Release date

May 2021

Availability

Expected to ship within 12 - 17 working days

First published

2021

Authors

Dimensions

232 x 156 x 20mm (L x W x T)

Format

Paperback

Pages

312

ISBN-13

978-1-292-32999-4

Barcode

9781292329994

Categories

LSN

1-292-32999-8



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