Business Practices in Emerging and Re-Emerging Markets (Hardcover, 2008 ed.)


This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book of value to both researchers and managers.

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Product Description

This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book of value to both researchers and managers.

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Product Details

General

Imprint

Palgrave Macmillan

Country of origin

United States

Release date

February 2008

Availability

Expected to ship within 10 - 15 working days

First published

2008

Authors

Dimensions

216 x 140 x 19mm (L x W x T)

Format

Hardcover - Paper over boards

Pages

259

Edition

2008 ed.

ISBN-13

978-1-4039-7622-2

Barcode

9781403976222

Categories

LSN

1-4039-7622-8



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