Business Research Methods (Paperback, 2nd Edition)

The gold standard textbook in business research - trusted, comprehensive, supportive.

Highly comprehensive and exceptionally well-written, this book provides a complete and clear guide to the process of conducting business research. The only business research book to use interviews with real students to provide invaluable insights and advice on potential pitfalls to avoid, and successful strategies to emulate, when undertaking a research project.

Examples from various business functions including marketing, strategy, and human resource management clearly show the relevance of business research to the real world.