Consultants from Pleon, Europe's leading communications agency, as well as managers and academics, share their experience with change communication. They offer valuable insights on what engagement, if tackled correctly, can do for organizations, adding both to internal trust and external reputation. "Change before you have to" - the advice by Jack Welch, former CEO of General Electric, still holds true today. Organizations have to face change if they want to succeed economically.
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Consultants from Pleon, Europe's leading communications agency, as well as managers and academics, share their experience with change communication. They offer valuable insights on what engagement, if tackled correctly, can do for organizations, adding both to internal trust and external reputation. "Change before you have to" - the advice by Jack Welch, former CEO of General Electric, still holds true today. Organizations have to face change if they want to succeed economically.
Imprint | Springer-Verlag |
Country of origin | Germany |
Release date | October 2010 |
Availability | Expected to ship within 10 - 15 working days |
First published | 2008 |
Editors | Joachim Klewes, Ralf Langen |
Dimensions | 235 x 155 x 10mm (L x W x T) |
Format | Paperback |
Pages | 188 |
Edition | Softcover reprint of hardcover 1st ed. 2008 |
ISBN-13 | 978-3-642-09623-5 |
Barcode | 9783642096235 |
Categories | |
LSN | 3-642-09623-9 |