Children as Consumers - A Psychological Analysis of the Young People's Market (Paperback)

Children as Consumers explores how children become socialised into the consumer society, how they respond to advertising and other sales promotions, what they like and dislike, what they believe and disbelieve, and whether they need to be protected through special legislation and regulation.
Children as Consumers will have wide appeal to students of psychology, sociology and media studies. It will also be useful to professionals inadvertising and marketing, media commentators and business studies students.

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