This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business and apply them to assess industries, understand competitors, choose competitive positions and gain - and maintain competitive advantage.
Chapters include: What Competitive Strategy actually isThe foundations of strategy and the five forces of competitionAssessing the competition and strategic management in actionDeveloping a competitive strategyLooking to the future and mergers and acquisitions
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This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business and apply them to assess industries, understand competitors, choose competitive positions and gain - and maintain competitive advantage.
Chapters include: What Competitive Strategy actually isThe foundations of strategy and the five forces of competitionAssessing the competition and strategic management in actionDeveloping a competitive strategyLooking to the future and mergers and acquisitions
Imprint | John Wiley & Sons |
Country of origin | United States |
Release date | April 2009 |
Availability | Expected to ship within 12 - 17 working days |
First published | May 2010 |
Authors | R. Pettinger |
Dimensions | 235 x 189 x 21mm (L x W x T) |
Format | Paperback |
Pages | 392 |
Edition | New |
ISBN-13 | 978-0-470-77930-9 |
Barcode | 9780470779309 |
Categories | |
LSN | 0-470-77930-6 |