This book examines the conference industry’s origins, structure and future development, as well as its economic, social and environmental impacts. It provides an in-depth analysis of the strategies, practices, knowledge and skills required to organise memorable conferences and similar business events, with detailed descriptions of all the planning and operational processes. Following an international approach, this edition features additional sections on the increase in technological advancements and opportunities, as well as the rise of virtual and hybrid events in a post-pandemic era. Written in an accessible and engaging style, the book includes integrated case studies to highlight current issues and demonstrate theory in practice.
Structured logically with useful features throughout to aid learning and understanding, this book is an invaluable resource to students following events management, hospitality and tourism courses, as well as for event planners and practitioners already working in the conference industry.
Or split into 4x interest-free payments of 25% on orders over R50
Learn more
This book examines the conference industry’s origins, structure and future development, as well as its economic, social and environmental impacts. It provides an in-depth analysis of the strategies, practices, knowledge and skills required to organise memorable conferences and similar business events, with detailed descriptions of all the planning and operational processes. Following an international approach, this edition features additional sections on the increase in technological advancements and opportunities, as well as the rise of virtual and hybrid events in a post-pandemic era. Written in an accessible and engaging style, the book includes integrated case studies to highlight current issues and demonstrate theory in practice.
Structured logically with useful features throughout to aid learning and understanding, this book is an invaluable resource to students following events management, hospitality and tourism courses, as well as for event planners and practitioners already working in the conference industry.
Imprint | Taylor & Francis |
Country of origin | United Kingdom |
Series | Events Management |
Release date | July 2022 |
Availability | Expected to ship within 7 - 10 working days |
First published | 2023 |
Authors | Tony Rogers, Peter Wynn-Moylan |
Dimensions | 253 x 178 x 17mm (L x W x T) |
Format | Paperback |
Pages | 359 |
Edition | 4th edition |
ISBN-13 | 978-1-03-228880-2 |
Barcode | 9781032288802 |
Categories | |
LSN | 1-03-228880-9 |