This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).
Or split into 4x interest-free payments of 25% on orders over R50
Learn more
This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).
Imprint | Springer-Verlag |
Country of origin | Germany |
Release date | September 2007 |
Availability | Expected to ship within 10 - 15 working days |
First published | 2007 |
Editors | Anders Gustafsson, Andreas Herrmann, Frank Huber |
Dimensions | 235 x 155 x 26mm (L x W x T) |
Format | Hardcover |
Pages | 373 |
Edition | 4th ed. 2007 |
ISBN-13 | 978-3-540-71403-3 |
Barcode | 9783540714033 |
Categories | |
LSN | 3-540-71403-0 |