Die Akzeptanz Kartenbasierter Kundenbindungsprogramme Aus Konsumentensicht - Determinanten Und Erfolgswirkungen (German, Paperback, 2008 ed.)
Anke HoffmannAnhand von Befragungsdaten zu elf grossen deutschen Kundenkartenprogrammen untersucht Anke Hoffmann die Akzeptanz kartenbasierter Kundenbindungsprogramme aus Konsumentensicht."
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Product Description
Anhand von Befragungsdaten zu elf grossen deutschen Kundenkartenprogrammen untersucht Anke Hoffmann die Akzeptanz kartenbasierter Kundenbindungsprogramme aus Konsumentensicht."
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Product Details
General
Imprint | Gabler Verlag |
Country of origin | United Kingdom |
Series | Kundenmanagement & Electronic Commerce |
Release date | 2008 |
Availability | Expected to ship within 10 - 15 working days |
First published | 2008 |
Foreword by | Prof Dr Manfred Krafft |
Authors | Anke Hoffmann |
Dimensions | 210 x 148 x 19mm (L x W x T) |
Format | Paperback - Trade |
Pages | 324 |
Edition | 2008 ed. |
ISBN-13 | 978-3-8350-0945-5 |
Barcode | 9783835009455 |
Languages | value |
Subtitles | value |
Categories | |
LSN | 3-8350-0945-1 |
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