Digital Enablement And Innovation In China: A Casebook (Large print, Hardcover, Large type / large print edition)
The casebook aims at providing the latest case materials for researchers and students who are keen to learn about the consumerization and transformation effects of digital technology.It is one of the first books covering the best practices of digital enablement in China, which has been the focus many observers among the practitioners as well as academics.The 22 projects analyzed include Zhongguancun InnoWay, OFO Bicycle, Esheke, Taobao, and more.
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Product Description
The casebook aims at providing the latest case materials for researchers and students who are keen to learn about the consumerization and transformation effects of digital technology.It is one of the first books covering the best practices of digital enablement in China, which has been the focus many observers among the practitioners as well as academics.The 22 projects analyzed include Zhongguancun InnoWay, OFO Bicycle, Esheke, Taobao, and more.
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Product Details
General
Imprint | World Scientific Publishing Co Pte Ltd |
Country of origin | Singapore |
Release date | March 2019 |
Availability | Expected to ship within 10 - 15 working days |
First published | 2019 |
Editors | Shan-Ling Pan, Derek Wen Yu Du, Haibo Hu |
Dimensions | 233 x 152 x 17mm (L x W x T) |
Format | Hardcover |
Pages | 184 |
Edition | Large type / large print edition |
ISBN-13 | 978-981-3276-35-2 |
Barcode | 9789813276352 |
Categories | |
LSN | 981-3276-35-5 |
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