Digital Television Strategies - Business Challenges and Opportunities (Hardcover)
A. GriffithsIn Britain, America, and many other countries, television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television, and answers many essential questions about the future of this fickle industry.
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Product Description
In Britain, America, and many other countries, television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television, and answers many essential questions about the future of this fickle industry.
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Product Details
General
Imprint | Palgrave Macmillan |
Country of origin | United Kingdom |
Release date | October 2002 |
Availability | Expected to ship within 10 - 15 working days |
First published | 2003 |
Authors | A. Griffiths |
Dimensions | 229 x 152 x 14mm (L x W x T) |
Format | Hardcover |
Pages | 196 |
ISBN-13 | 978-0-333-99295-1 |
Barcode | 9780333992951 |
Categories | |
LSN | 0-333-99295-4 |
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