Doctor Who: The Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary (Hardcover, 1st ed. 2015)
Matt HillsThe BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
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Product Description
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
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Product Details
General
Imprint | Palgrave Pivot |
Country of origin | United Kingdom |
Release date | July 2015 |
Availability | Expected to ship within 12 - 17 working days |
First published | 2015 |
Authors | Matt Hills |
Dimensions | 216 x 140 x 18mm (L x W x T) |
Format | Hardcover |
Pages | 146 |
Edition | 1st ed. 2015 |
ISBN-13 | 978-1-137-46331-9 |
Barcode | 9781137463319 |
Categories | |
LSN | 1-137-46331-7 |
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