Economics for Business and Management (Paperback)

This is an introductory economics textbook which has been crafted to meet the needs of business studies and management students. Developed using "Introduction to Positive Economics" as a starting point, the authors have carefully selected essential material, added new coverage, and taken the opportunity to make the text clearer. With the intended readership in mind, the greater part of the text focuses upon microeconomics, including the theory of the firm, consumers and markets, market structures, and the economics of business organizations. Business and management students should also find the texts coverage of the economics of employment and investment particularly helpful. The macroeconomics included has also been chosen to be of maximum benefit to management students, focusing on business cycles and the macroeconomic factors which affect firms (such as inflation and employment), and the balance of payments and exchange rates. The book includes case studies and case examples which are essential for understanding the business context of economics. Other learning aids include chapter introductions, chapter summaries, topics for review, and end of chapter questions.