Electronic Marketing - Theory and Practice for the Twenty-First Century (Paperback)
John O'Connor, Eamonn Galvin, Martin EvansWritten by leading players in both industry and academia, Electronic Marketing: Theory and Practice for the 21st Century provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, the book includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.
R953
List Price R1,534
Save R581 38%
Or split into 4x interest-free payments of 25% on orders over R50
Learn more
9530
@R89pm x 12* 
Ships in 9 - 15 working days
Add to wish listReview this Item
Donate to Against Period Poverty
Product Description
Written by leading players in both industry and academia, Electronic Marketing: Theory and Practice for the 21st Century provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, the book includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.
Customer Reviews
No reviews or ratings yet - be the first to create one!
Product Details
General
Imprint | Financial Times Prentice Hall |
Country of origin | United Kingdom |
Release date | December 2003 |
Availability | Expected to ship within 9 - 15 working days |
Authors | John O'Connor, Eamonn Galvin, Martin Evans |
Dimensions | 245 x 190 x 25mm (L x W x T) |
Format | Paperback |
Pages | 456 |
ISBN-13 | 978-0-273-68476-3 |
Barcode | 9780273684763 |
Categories | |
LSN | 0-273-68476-0 |
Similar Products | Recommended ProductsSee more 
Trending On Loot
Be the first to know about our
latest deals & promos! Subscribe Now
