Enhancing Qualitative and Mixed Methods Research with Technology (Hardcover)

In light of the expensive nature of quantitative research, such as experiments, researchers must seek other methods of understanding the world around them. As such, new qualitative methods are gaining ground in the modern research community. Enhancing Qualitative and Mixed Methods Research with Technology explores the integration of new digital tools into the research process. Including current information on data visualization, research design, information capture, as well as social media analysis, this publication serves as an ideal reference source for academicians, scientists, information specialists, business managers, and upper-level students involved in interdisciplinary research.