Facets of Corporate Identity, Communication and Reputation (Hardcover)

In a world of stiff competition, companies must increase awareness of who they are and what they are doing in the minds of their stakeholders. Studies on the interface between identity, image and communication have failed to offer a comprehensive approach to this key concern. For the first time, this book takes a look at the link between identity, image and communication, and at how these can be best utilized in the process of coherent corporate brand management. This text presents contemporary scholarly and managerial thinking in the area of corporate identity, communication and reputation by some of the leading experts from the US, Europe and Australia. It provides an overview of the most up-to-date research-based and practical writings and presents the issues in an accessible and comprehensive style. Each chapter follows a standard template to ensure consistency of style and approach and contains pedagogy including case vignettes, exercises for discussion and key points boxes. Communication and Reputation will be vital reading for all those studying or practising corporate branding, marketing communication, reputation management, public relations and organizational behaviour.