France and the 1998 World Cup - The National Impact of a World Sporting Event (Paperback)

This book examines France's hosting of the soccer World Cup, held in ten cities in summer 1998. It covers the major socio-economic, political, cultural and sporting dimensions of this global sports event, including bidding for and organizing the Finals, the improvement of sporting and transport infrastructures, marketing, merchandzing and media coverage, policing and security during the month-long competition and building a national team. The analysis of France 98 is set within the sporting context of the recent history and organization of French football (the links between football, money and politics; the sporting public) and more broadly within the French tradition of using major cultural and sporting events to focus world attention of France as a leader in the international community. The book concludes with an evocation of the day-to-day impact of four weeks of sporting festivities, and the lessons to be drawn concerning sport and national identity in an era of increasing economic, political, cultural and sporting globalization.