Genre In The New Rhetoric (Hardcover)

Contents:
Introduction: Locating Genre Studies: Antecedents and Prospects. Genre Theory: Genre as a Social Action; Anyone for Tennis?; Rhetorical Community: The Cultural Basis of Genre; Systems of Genres and the Enactment of Social Intentions. Research into Public and Professional Genres: The Lab vs. the Clinic: Sites of Competing Genres; On Definition and Rhetorical Genre; A Genre Map of R & D Knowledge Production for the US Department of Defense; Observing Genres in Action: Toward a Research Methodology; Genre and the Pragmatic Concept of Background Knowledge. Applications in Education: "An Arousing and Fulfillment of Desires": The Rhetoric of Genre in the Process Era...and Beyond; "Do as I Say": The Relationship between Teaching and Learning New Genres; Traffic in Genres, In Classrooms and Out.