Contents:
1. Americanisation: historical and conceptual issues
Akira Kudo, Matthias Kipping and
Harm G. Schröter 2. 'Importing' American ideas to West Germany, 1940s to 1970s: from associations to private consultancies
Matthias Kipping 3. Paths to Americanisation in post-war Japan
Satoshi Sasaki 4. Driving the West German consumer society: the introduction of US-style production and marketing at Volkswagen, 1945-70
Christian Kleinschmidt 5. Americanisation with the Japanese supplier system in the Japanese automobile industry, 1950-65
Hiorfumi Ueda 6. The Americanisation of the German electrical industry after 1945: Siemens as a case study
Wilfried Feldenkirchen 7. The Americanisation and Japanisation of electronics firms in post-war Japan
Shin Hasegawa 8. America and the resurgence of the German chemical and rubber industry after the Second World War: Hüls, Glanzstoff and Continental
Christian Kleinschmidt 9. The Americanisation of technologies and management in Japan and its multiple effects: the case of Toray
Tsuneo Suzuki 10. Reluctant Americanisation? The reaction of Henkel to the influences and competition from the United States
Susanne Hilger 11. Emerging post-war-type managers and their learning of American technology and management: the consumer chemicals industry and the case of Kao
Akira Judo and
Motoi Ihara 12. 'Revolution in trade': the Americanisation of distribution in Germany during the boom years, 1949-75
Harm G. Schröter 13. American influences and Japanese innovation in the distribution industry: changes of supermarket system from the 1950s until the 1970s
Mika Takaoka and
Takeo Kikkawa