Glaxo - A History to 1962 (Paperback)

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Originally published in 1992, this study of Glaxo, from its beginnings to 1962, was based on unprecedented and unparalleled archival access to the company records. It gives a detailed account of the global operations of Glaxo, and describes not only the evolution of its international business, but studies its research and development programmes, its products, and its marketing and management. It was the first comprehensive study of a UK-based drugs company and one of the relatively few scholarly studies written of front-ranking world companies.

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Product Description

Originally published in 1992, this study of Glaxo, from its beginnings to 1962, was based on unprecedented and unparalleled archival access to the company records. It gives a detailed account of the global operations of Glaxo, and describes not only the evolution of its international business, but studies its research and development programmes, its products, and its marketing and management. It was the first comprehensive study of a UK-based drugs company and one of the relatively few scholarly studies written of front-ranking world companies.

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Product Details

General

Imprint

Cambridge UniversityPress

Country of origin

United Kingdom

Release date

March 2012

Availability

Expected to ship within 12 - 17 working days

First published

1992

Authors

,

Dimensions

229 x 152 x 24mm (L x W x T)

Format

Paperback - Trade

Pages

428

ISBN-13

978-0-521-42559-9

Barcode

9780521425599

Categories

LSN

0-521-42559-X



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