Filled with case studies and examples of businesses involved with the world-renowned Business Growth and Development Programme (BGP) at Cranfield School of Management, the book covers all industry sectors and includes high-profile names such as Karan Bilimoria of Cobra Beer, Angus Thirlwell of Hotel Chocolat and Lara Morgan of Pacific Direct.
As well as an ideal text for courses and modules in small business development and business growth at the undergraduate and MBA levels, this book also stands on its own as an invaluable 'workbook' that can enable any owner manager to develop their own growth strategy and take their business to the next level.
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Filled with case studies and examples of businesses involved with the world-renowned Business Growth and Development Programme (BGP) at Cranfield School of Management, the book covers all industry sectors and includes high-profile names such as Karan Bilimoria of Cobra Beer, Angus Thirlwell of Hotel Chocolat and Lara Morgan of Pacific Direct.
As well as an ideal text for courses and modules in small business development and business growth at the undergraduate and MBA levels, this book also stands on its own as an invaluable 'workbook' that can enable any owner manager to develop their own growth strategy and take their business to the next level.
Imprint | Routledge |
Country of origin | United Kingdom |
Release date | 2008 |
Availability | Expected to ship within 12 - 17 working days |
First published | 2008 |
Authors | Gerard Burke, Liz Clarke, Paul Barrow, David Molian |
Dimensions | 234 x 156 x 30mm (L x W x T) |
Format | Hardcover |
Pages | 338 |
ISBN-13 | 978-0-415-40517-1 |
Barcode | 9780415405171 |
Categories | |
LSN | 0-415-40517-3 |