This handbook provides a comprehensive overview of Partial Least Squares (PLS) methods with specific reference to their use in marketing and with a discussion of the directions of current research and perspectives. It covers the broad area of PLS methods, from regression to structural equation modeling applications, software and interpretation of results. The handbook serves both as an introduction for those without prior knowledge of PLS and as a comprehensive reference for researchers and practitioners interested in the most recent advances in PLS methodology.
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This handbook provides a comprehensive overview of Partial Least Squares (PLS) methods with specific reference to their use in marketing and with a discussion of the directions of current research and perspectives. It covers the broad area of PLS methods, from regression to structural equation modeling applications, software and interpretation of results. The handbook serves both as an introduction for those without prior knowledge of PLS and as a comprehensive reference for researchers and practitioners interested in the most recent advances in PLS methodology.
Imprint | Springer-Verlag |
Country of origin | Germany |
Series | Springer Handbooks of Computational Statistics |
Release date | February 2010 |
Availability | Expected to ship within 12 - 17 working days |
First published | March 2010 |
Editors | Vincenzo Esposito Vinzi, Wynne W. Chin, Joerg Henseler, Huiwen Wang |
Dimensions | 235 x 155 x 42mm (L x W x T) |
Format | Hardcover |
Pages | 798 |
Edition | 2010 ed. |
ISBN-13 | 978-3-540-32825-4 |
Barcode | 9783540328254 |
Categories | |
LSN | 3-540-32825-4 |