How to Design and Develop a Business Research Project - Demystifying Academic Research for Business Professionals

Through a fascinating exploration of the advantages and pitfalls of business research methods, this essential book encourages the reader to make well-informed decisions in an often fast-paced environment. It sets out key rules and procedures to ultimately improve the accuracy and authenticity of research ventures. Providing crucial insight from highly regarded business professionals, this innovative book offers an illustrative guide to aid practitioners in the following: Designing and evaluating business research on its reliability, validity and rigour. Understanding the utilisation of data and digital technologies in research projects. Fully grasping research terminology and employing a succinct research template in practical contexts. How to Design and Develop a Business Research Project will be vital for business and management professionals seeking to further develop strategies and collaborative research skills within the sector. It will additionally be highly beneficial for academics striving to grasp the context and mindset of business and management research.