Juxtaposing the macroeconomic realities of commodities with the creations of cultural workers, Hitchcock offers case studies of Nike and the coffee industry alongside examinations of writings by the Algerian feminist Assia Djebar and the Caribbean writers Edward Glissant, Kamau Brathwaite, and Maryse Conde. The stark contrast of literary examples of cultural transnationalism with discussions of commodity circulation attempts to complicate the relationship between the aesthetic and the economic.
Blocking our imagination, Hitchcock argues, is the desire to produce cultural diversity under the terms of a global economy. In believing that to have one we must pursue the other, we flatten difference, erase complexity, and fail to grasp the imaginaries at stake. Hitchcock's invocation of the imagination allows for a deeper understanding of transnational "states" -- whether states of being, economic states, or nation-states. Proffering that the crisis of globalization is a crisis of the imagination, he urges that cultural transnationalism not be feared or suppressed but approached as a way to imagine difference globally.
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Juxtaposing the macroeconomic realities of commodities with the creations of cultural workers, Hitchcock offers case studies of Nike and the coffee industry alongside examinations of writings by the Algerian feminist Assia Djebar and the Caribbean writers Edward Glissant, Kamau Brathwaite, and Maryse Conde. The stark contrast of literary examples of cultural transnationalism with discussions of commodity circulation attempts to complicate the relationship between the aesthetic and the economic.
Blocking our imagination, Hitchcock argues, is the desire to produce cultural diversity under the terms of a global economy. In believing that to have one we must pursue the other, we flatten difference, erase complexity, and fail to grasp the imaginaries at stake. Hitchcock's invocation of the imagination allows for a deeper understanding of transnational "states" -- whether states of being, economic states, or nation-states. Proffering that the crisis of globalization is a crisis of the imagination, he urges that cultural transnationalism not be feared or suppressed but approached as a way to imagine difference globally.
Imprint | University of Illinois Press |
Country of origin | United States |
Series | Transnational Cultural Studies |
Release date | March 2003 |
Availability | Expected to ship within 12 - 17 working days |
First published | December 2002 |
Authors | Peter Hitchcock |
Dimensions | 229 x 152 x 23mm (L x W x T) |
Format | Hardcover |
Pages | 264 |
ISBN-13 | 978-0-252-02393-4 |
Barcode | 9780252023934 |
Categories | |
LSN | 0-252-02393-5 |