Indian Life and Health Insurance Industry (Paperback, 2008 ed.)
Novi DewanNovi Dewan establishes a status quo of the Indian health and life insurance industry and discusses the best practices for various elements of the marketing mix. She complements secondary research with recent empirical data accentuating the emerging opportunities and challenges in the Indian Insurance Industry by using standardized interviews with opinion leaders and CEOs of several insurers.
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Product Description
Novi Dewan establishes a status quo of the Indian health and life insurance industry and discusses the best practices for various elements of the marketing mix. She complements secondary research with recent empirical data accentuating the emerging opportunities and challenges in the Indian Insurance Industry by using standardized interviews with opinion leaders and CEOs of several insurers.
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Product Details
General
Imprint | GWV Fachverlage GmbH |
Country of origin | Germany |
Series | International Management Science |
Release date | June 2008 |
Availability | Expected to ship within 10 - 15 working days |
First published | 2008 |
Authors | Novi Dewan |
Foreword by | Martin Fassnacht, Dirk Schmidt-Gallas |
Dimensions | 210 x 148mm (L x W) |
Format | Paperback |
Pages | 187 |
Edition | 2008 ed. |
ISBN-13 | 978-3-8349-0946-6 |
Barcode | 9783834909466 |
Languages | value |
Subtitles | value |
Categories | |
LSN | 3-8349-0946-7 |
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